CMT Behavioural Data Integration API

The raw behavioural data APIs will allow markets to directly query and sync engagement data as it is exposed out of the box from Marketing Cloud. This allows the markets the flexibility to ingest, manipulate and aggregate the data as they see fit in their data lake, CDP, database etc...

Salient Features:

• MuleSoft will expose a set of standardised REST-based APIs for the external systems to consume GET requests.
• Each market will have a separate set of access credentials to restrict requests to their assigned business unit.
• Throttling and rate limiting policies will be applied on the API.
• If there is any failures while fetching the data from the database, MuleSoft will be return a proper error message back to the external systems and it is their responsibility to reprocess/retry after sometime if they need to.
• This is a synchronous call from exteranl systems to database, proper SLA needs to be agreed and configured in API policy.
• MuleSoft API supports batch size and paginations due to high volumes.

Sequence Diagram